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truck front.png

Filmbites Food Truck Branding


Class Project


6 Weeks

Tools Used

Adobe Photoshop, Adobe Illustrator 

A full brand guide with both print design and social media content for a food truck company focused on concession food items curated for each film genre with combo deals that match the featured movie. Geared towards the millennial/older Gen Z crowd who are fascinated over "vintage" experiences from the past.

For the crazy ones. The artists. We aim to be different and bring a sense of creativity, free expression, and imagination to the nostalgic aesthetic of a drive-in movie. Whether it be a romantic date night or a fun hangout with friends, our goal is making every time good and memorable.



Kelsey Rose, 28

Kelsey currently lives Covina in California. She works as a social media influencer chasing sunsets and the next best instagram post. In her free time she loves rom-coms and spending time with her friends doing "Girl's Night."


The combination of a drive-in movie and having a Girl's Night wine and dinner is perfect for her next Friday night, and Filmbites is there for her.

Jordan Walker, 24

Jordan is a full-time college student at Cal State Fullerton with a part time job. As an artist, he loves going to see horror movies as a way to de-stress from the long week. In addition, he likes to host movie night parties with his friends at his parents' house.


He appreciates the creativity and out-of-the-box thinking of Filmbites and thinks they would be the perfect match for the next movie party.



Initial Logo Explorations

filmbites logo concepts-01.png
filmbites logo concepts-02.png
filmbites logo red.png
filmbites logo_bw.png


filmbites logo_horizontal color-06.png
filmbites favicon-07.png

Main Vertical logo

B/W Version

Horizontal logo


Color palette

Hex Code: #e31f26

RGB: 226, 27, 27

CMYK: 5, 100, 100, 0

Hex Code: #000000

RGB: 0, 0, 0

CMYK: 100, 100, 100, 100

Hex Code: #ffffff

RGB: 255, 255, 255

CMYK: 0, 0, 0, 0

Hex Code: #f0cca1

RGB: 240, 204, 161

CMYK: 5, 20, 39, 0

Hex Code: #f5e0c7

RGB: 245, 244, 199

CMYK: 3, 11, 22, 0


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