Filmbites Food Truck Branding
Client
Class Project
Duration
6 Weeks
Tools Used
Adobe Photoshop, Adobe Illustrator
A full brand guide with both print design and social media content for a food truck company focused on concession food items curated for each film genre with combo deals that match the featured movie. Geared towards the millennial/older Gen Z crowd who are fascinated over "vintage" experiences from the past.
For the crazy ones. The artists. We aim to be different and bring a sense of creativity, free expression, and imagination to the nostalgic aesthetic of a drive-in movie. Whether it be a romantic date night or a fun hangout with friends, our goal is making every time good and memorable.
MEET,
Kelsey Rose, 28
Kelsey currently lives Covina in California. She works as a social media influencer chasing sunsets and the next best instagram post. In her free time she loves rom-coms and spending time with her friends doing "Girl's Night."
The combination of a drive-in movie and having a Girl's Night wine and dinner is perfect for her next Friday night, and Filmbites is there for her.
Jordan Walker, 24
Jordan is a full-time college student at Cal State Fullerton with a part time job. As an artist, he loves going to see horror movies as a way to de-stress from the long week. In addition, he likes to host movie night parties with his friends at his parents' house.
He appreciates the creativity and out-of-the-box thinking of Filmbites and thinks they would be the perfect match for the next movie party.
VALUES & MOODBOARD
IDENTITY SYSTEM
Initial Logo Explorations
FiNAL LOGO DESIGN
Main Vertical logo
B/W Version
Horizontal logo
Favicon
Color palette
Hex Code: #e31f26
RGB: 226, 27, 27
CMYK: 5, 100, 100, 0
Hex Code: #000000
RGB: 0, 0, 0
CMYK: 100, 100, 100, 100
Hex Code: #ffffff
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Hex Code: #f0cca1
RGB: 240, 204, 161
CMYK: 5, 20, 39, 0
Hex Code: #f5e0c7
RGB: 245, 244, 199
CMYK: 3, 11, 22, 0